El Monterey Más Bold, the Newest Taquito Product Line Delivering Robust Flavors Inside and Out

Newest line of taquitos reflects growing consumer demand for a range of unique flavors

FRISCO, Texas, Sept. 24, 2026 (GLOBE NEWSWIRE) -- Ruiz Food Products, Inc., the largest frozen Mexican food manufacturer in the United States, today announced that Más Bold™, El Monterey’s® newest taquito product line with unique, bold flavors based on Mexican and American favorites, is now widely available at major retailers. Consumers can check local retailer locations here.

El Monterey® Más Bold™ reflects a growing consumer demand for unique flavors for added variety among everyday snacking and meal routines. The newest taquito line offers four tasty and popular flavor profiles, including Chicken Bacon Ranch, Spicy Chipotle Beef, Buffalo-style Chicken and Philly-style Cheesesteak. Additionally, each variety is enhanced with an infused seasoned shell for more intense flavor in every bite.

As fall schedules fill up with school activities, sports, and impromptu get-togethers and Halloween parties, families are looking for easy ways to put something delicious on the table without adding more work to their day. El Monterey® Más Bold™ Taquitos offer a simple, crowd-pleasing solution that goes from freezer to table in minutes – perfect for a school snack or lunch, quick weeknight meal or snack, or a shareable addition to a gameday gathering or party. Easy to prepare and fun to eat, they give parents and party hosts one less thing to worry about while still serving up popular flavors everyone can enjoy.

“Ruiz Foods continues to evolve to deliver even more of what consumers love and improve the variety and value we offer,” said Jennifer Ginnetti, Ruiz Foods Senior Vice President, Retail Business Unit. “The new bold flavor profiles of El Monterey® Más Bold™ keep the frozen aisle exciting with a wide variety of products and flavors.”

Consumers looking for unique flavors or authentic heat will enjoy the new El Monterey® Más Bold™ products which are now widely available at retailers across the country.

For more information about Más Bold™ visit https://elmonterey.com/products/product-lines/mas-bold/.

About Ruiz Food Products, Inc.
Ruiz Foods Products, Inc. is a privately-owned corporation co-founded by Fred Ruiz and his father, Louis, in 1964. Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial, and food service. Ruiz Foods’ El Monterey® brand is the #1 selling frozen Mexican food in the United States and Tornados®, the company’s snack brand, is a leader on the convenience store roller grill. Headquartered in Frisco, Texas, Ruiz Foods employs approximately 3,800 Team Members and has four manufacturing facilities located in California, Texas and South Carolina. For more information, please visit www.ruizfoods.com.

For more information:
Paula Wright, +1.612.508.9899
Email: paulawconsult@Ruizfoods.com