KOLAS says veteran and senior discounts have returned $3.3M to customers

KOLAS said its year-round discounts for veterans and seniors have totaled $3,365,449 for 24,241 customers across its Sacramento-area and Northern California retail network. The company is using Veterans Day to emphasize that the savings are permanent, not a one-day promotion.

Why it matters: - KOLAS is framing Veterans Day around a standing discount policy, not a holiday-only promotion. - The company says its veteran and senior programs have returned $3,365,449 to customers, a meaningful amount for shoppers on fixed incomes. - The discounts apply every day, including ordinary shopping days outside of Veterans Day.

What happened: - KOLAS, a cannabis retailer founded in 2008 and based in Sacramento, California, released the total value of its veteran and senior discounts ahead of Nov. 11. - The company said 24,241 individual customers received savings through the two programs. - Veterans received $719,060 in discounts. - Seniors received $2,646,389 in discounts. - KOLAS said both discounts apply year-round, not during a limited promotional window.

The details: - The veteran discount requires proof of service at checkout. - The senior discount applies automatically once a customer’s date of birth is on file. - Neither program has a minimum purchase requirement. - The discounts work across KOLAS stores, express pickup and delivery. - Garib “Justin” Karapetyan, KOLAS CEO, said the company prefers a discount that applies on the other 364 days of the year rather than a one-day marketing campaign. - Karapetyan said the company is publishing the number it can verify, not the one that sounds best. - KOLAS said products sold in its stores are tested by a laboratory licensed by the California Department of Cannabis Control before reaching shelves.

Between the lines: - KOLAS is positioning itself as a retailer that builds loyalty through repeat savings rather than holiday promotions. - The company’s comments also signal an effort to speak directly to older customers and veterans, two groups that may be more price sensitive. - The company is careful not to make medical or wellness claims about cannabis. - KOLAS emphasized measurable benefits it can document, which may help distinguish the brand in a crowded retail market.

What's next: - KOLAS is likely to keep using Veterans Day as a moment to highlight a policy it says operates year-round. - The company’s broader retail footprint across Northern California suggests the discount programs will remain part of its day-to-day customer strategy. - KOLAS also said it continues to offer in-store shopping, express pickup and delivery across its network.

The bottom line: - KOLAS is turning a holiday marketing moment into a proof point for permanent discounts, and it says those programs have already returned more than $3.3 million to veterans and seniors.