EveryGunPart launches redesigned website to simplify product discovery

EveryGunPart has launched a redesigned BigCommerce site aimed at making it faster for visitors to browse, search and compare products across its online catalog. The update puts search, category navigation and homepage merchandising front and center as the company expands its digital storefront.

Why it matters: - The redesign is meant to cut the number of steps shoppers need to find parts, kits and accessories. - Easier navigation can help returning customers move faster and give first-time visitors a clearer starting point. - The update arrives as EveryGunPart’s catalog continues to expand.

What happened: - EveryGunPart launched a redesigned website focused on browsing, searching, comparing and locating products across its online catalog. - The site is built on BigCommerce. - The new website is live and available to customers and visitors.

The details: - The updated structure creates more direct paths from the homepage to relevant product listings. - Search and category discovery now sit at the center of the site experience. - Visitors can search the store directly. - Prominent links help users narrow results by product type. - Manufacturer navigation gives shoppers another route when they already know the brand they want. - The homepage now surfaces new arrivals, sale items, major categories and featured selections. - Compare, wish list and quick-view tools let visitors evaluate products and track items while browsing. - The company’s core focus did not change; the redesign updates how users interact with the information, categories and tools already available.

Between the lines: - The redesign signals a digital-first merchandising push as the company tries to make a broader catalog easier to shop. - The site changes emphasize usability over rebranding, suggesting EveryGunPart is optimizing conversion and navigation rather than changing its business model. - A cleaner storefront can matter most for repeat buyers who already know what part or manufacturer they want.

What’s next: - EveryGunPart says it will continue developing its online catalog and digital resources. - The company plans to keep focusing on helping visitors find relevant products, review information and move through the purchasing process more efficiently. - The broader catalog expansion should put more pressure on search, navigation and product-discovery tools over time.

The bottom line: - EveryGunPart’s new site is a usability upgrade designed to make a growing catalog easier to browse and buy from.