SOCCER.COM launches national sponsorship program for youth soccer brands

SOCCER.COM has introduced a national sponsorship program that bundles its youth club network, retail business, content properties and social audience into one platform for brands. The move aims to give sponsors a larger, more coordinated way to reach soccer families across the U.S.

Why it matters: - The program gives brands a single way to reach soccer families at national scale. - SOCCER.COM is packaging youth sports access, retail reach and content distribution into one sponsorship product. - The move addresses a youth sports market that has been fragmented and hard to activate.

What happened: - SOCCER.COM launched a national sponsorship program on Aug. 19, 2026. - Priority Partnerships, SOCCER.COM’s sponsorship sales agency of record, helped develop the program. - The program is designed to connect brands with soccer families across the country. - SOCCER.COM framed the offering as a national sponsorship model built around its existing audience and distribution channels.

The details: - The program is anchored by SOCCER.COM’s youth club network of more than 1,500 partner organizations. - That network represents 34,000+ youth soccer teams and hundreds of thousands of families. - The sponsorship platform also includes SOCCER.COM’s consumer retail business, content properties and more than 7 million social media followers. - SOCCER.COM said the combined assets create a single national sponsorship platform for brands. - A 2026 national study commissioned by Priority Partnerships and conducted by YouGov Sport found that 84 percent of parents have a positive attitude toward companies sponsoring youth sports programs. - The same study found youth sports sponsorship is more effective than professional sports sponsorship at capturing parent attention.

Between the lines: - Youth sports sponsorship has been difficult for brands to scale because opportunities are often scattered across local teams and organizations. - SOCCER.COM and Priority Partnerships are trying to turn that fragmentation into a bundled media and sponsorship product. - The pitch is not only reach, but also trust, since parents appear receptive to brand participation in youth sports. - Dan Scheinman, president and founder of Priority Partnerships, said the program creates one of the most significant sponsorship opportunities in youth sports and gives brands a framework to invest in youth sports in ways that were not previously possible.

What's next: - Brands can now evaluate the program as a national entry point into soccer households. - SOCCER.COM is likely to use the new structure to expand sponsorship inventory across its retail, content and youth club touchpoints. - Priority Partnerships will continue representing SOCCER.COM and other youth sports and soccer-related brands. - Priority Partnerships also represents Stronger Youth Brands, the parent company of Soccer Shots and Little Kickers, and Girls Soccer Network. - More information is available at Priority Partnerships.

The bottom line: - SOCCER.COM is turning its youth soccer footprint into a national sponsorship platform aimed at giving brands broader reach and a more coordinated way to engage families.