Soda expands private beta for customer relationship memory app

Soda has begun widening access to its private beta as demand builds for a Mac app that captures day-to-day customer context and turns it into living profiles. The London startup says the product aims to help sales, customer success and other front-line teams remember what matters in long-running relationships.

Why it matters: - Customer-facing teams often lose the informal context that shapes deals, renewals and handoffs. - Soda is designed to capture that memory automatically, so teams can pick up conversations with more context and less guesswork. - The company is targeting a pain point that affects sales, customer success and other relationship-driven roles.

What happened: - Soda expanded its private beta after what the company describes as strong early demand. - The app is available for registration at getsoda.app. - Pricing starts at $17 per user per month. - Soda is based in London, United Kingdom.

The details: - Soda is a relationship memory app for customer-facing teams. - The app runs quietly in the background and automatically captures daily interactions. - Soda builds living profiles for customers, prospects and partners. - The app runs on Mac. - Soda sees what the user sees and hears what the user hears. - All speech processing happens on device. - No audio leaves the machine. - Users control what Soda captures. - The beta is expanding to additional users. - Soda’s founder, Lloyd Rayner, previously led a revenue organization and often spent five to six hours a day on calls. - Rayner said the company was built from a personal pain point and that several hundred people have registered interest so far.

Between the lines: - Soda is betting that relationship quality depends less on CRM hygiene and more on memory of small details customers share offhand. - The product pitch suggests a shift from documenting deals after the fact to preserving context continuously during work. - Rayner’s comments frame the app as a response to tacit knowledge loss, especially in roles where long gaps between conversations can erase useful context.

What's next: - Soda is continuing to expand beta access to more users. - The company is accepting registrations of interest through getsoda.app. - Wider adoption will likely depend on whether customer teams trust the product’s on-device processing and find the workflow useful enough to change daily habits.

The bottom line: - Soda wants to turn scattered customer memories into a durable layer of relationship context, starting with a private beta on Mac and a $17 monthly entry point.