Lounge Lizard launches WordPress redesign for Natare

Lounge Lizard has launched a new enterprise website for aquatic engineering company Natare, replacing legacy infrastructure with a secure WordPress platform. The redesign is meant to improve access to technical resources, simplify commercial purchasing and support the company’s global growth.

Why it matters: - Natare’s new website is built to better serve architects, engineers, contractors and commercial developers who need technical product information and project documentation. - The redesign replaces aging web infrastructure with a more secure and scalable platform designed for long-term growth. - The update also aims to improve usability, page speed and search visibility across desktop and mobile devices.

What happened: - Lounge Lizard Worldwide Inc. launched a comprehensive enterprise website redesign for Natare on July 8, 2026. - The new corporate site runs on a modern WordPress platform at Natare.com. - Natare is an employee-owned global company operating across six continents. - The company designs, engineers, manufactures and installs custom stainless steel swimming pools, spas and complete aquatic systems.

The details: - Lounge Lizard reworked the site architecture and custom developed the platform to replace legacy systems with a secure, scalable WordPress environment. - The redesign was intended to simplify the commercial buying process by making technical product catalogs, engineering specifications, filtration resources and project documentation easier to access. - The backend now uses a consolidated WordPress architecture instead of multiple older integrations. - The new system includes an enterprise-grade secure file-upload tool for large architectural drawings and technical blueprints. - The site also includes technical SEO improvements, responsive web design, performance optimization and faster page load times. - Key deliverables included enterprise website design, improved information architecture, modern WordPress development, secure large file uploads and SEO-focused responsive design. - The new design showcases large-scale commercial aquatic projects through a refined user experience. - The project reflects Natare’s 50-year legacy of engineering innovation and manufacturing excellence.

Between the lines: - Lounge Lizard said the project started with an immersive on-site brand strategy workshop that included time with both the manufacturing floor and executive team. - Ken Braun, co-founder of Lounge Lizard, said the agency wanted to understand the business deeply before designing the site and that the result is a platform that supports Natare’s future growth. - The redesign signals that Natare is investing in digital infrastructure that matches the complexity of its commercial business. - The project also suggests demand for websites that can handle both marketing needs and technical sales workflows.

What's next: - The new site is now live, and Lounge Lizard is directing visitors to a dedicated Natare case study for more information: the company's announcement. - Natare’s team said it was excited for others to see the new site, indicating an upcoming push to showcase the redesign more broadly. - The platform is positioned as a foundation for future website management, security and scalability as Natare’s business evolves.

The bottom line: - Lounge Lizard turned Natare’s aging web presence into an enterprise WordPress platform built for technical buyers, global reach and long-term growth.