K-beauty market seen rising to $16.96B by 2030

The global K-beauty products market is projected to grow from $13.24 billion in 2026 to $16.96 billion by 2030, driven by demand for gentle skincare, natural ingredients and easier online access. North America held the biggest regional share in 2025, while the report points to broad growth across Asia-Pacific, Europe, the Middle East and other regions.

Why it matters: - K-beauty has moved from a niche South Korean trend into a global skincare category with broad consumer appeal. - The market’s projected growth signals continued demand for products tied to gentle formulas, multi-step routines and premium skincare experiences. - The shift also reflects a wider consumer preference for natural and organic skincare.

What happened: - The Business Research Company released its 2026 K-Beauty Products Market Report covering market size, trends and a global forecast for 2026-2035. - The report says the market will rise from $12.43 billion in 2025 to $13.24 billion in 2026. - The report projects the market will reach $16.96 billion by 2030. - North America held the largest share of the global K-beauty products market in 2025.

The details: - The forecast implies 6.5% growth between 2025 and 2026. - The market is expected to grow at a 6.4% CAGR through 2030. - Historical growth came from Korean beauty culture, global beauty trend adoption, more international brand presence, early uptake of advanced skincare routines and wider cosmetic retail availability. - Forecast growth is tied to demand for innovative skincare solutions, consumer focus on skin health, broader acceptance of Korean beauty standards, online access to K-beauty products and interest in premium skincare. - The report highlights future trends including wider use of multi-step routines, stronger demand for gentle formulations and more products aimed at youthful, glowing skin. - K-Beauty products are skincare and makeup items from South Korea built around a holistic philosophy that emphasizes long-term nourishment and radiant skin. - Natural and organic skincare is a major growth driver because K-beauty consumers favor skin-friendly ingredients and gentle formulas. - In September 2023, the International Trade Administration said Thailand’s beauty products market was valued at $4.2 billion in 2022. - The International Trade Administration said skincare made up 60% of Thailand’s beauty market, or $2.5 billion, and organic products accounted for 20% to 25% of sales. - The International Trade Administration also said Thailand’s makeup sales, especially lipsticks and foundations, rose 71% from the prior year. - The regional analysis in the report also covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, South America, the Middle East and Africa. - The 2026 report edition adds market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics and updated graphics and tables. - The company also lists related reports on beauty devices, women’s health and beauty supplements, and snail beauty products. - The report includes contact details for sales inquiries and social media links.

Between the lines: - North America’s leading share suggests the category is already mainstream in developed markets, while the forecast still leaves room for faster expansion elsewhere. - The emphasis on natural ingredients and skin health shows K-beauty’s appeal is shifting from trend-driven interest to routine-based consumer behavior. - The report’s added dashboards and scoring tools indicate the market is being positioned for investors and companies looking for regional and category-level entry points.

What’s next: - The market is expected to keep expanding through 2030 as online distribution widens and consumer interest in gentle skincare deepens. - Regional competition will likely intensify as brands push premium and science-backed products into new markets. - The Business Research Company is offering a free sample and the full report through its website.